Niches Get Riches

Find Your Niche in Land

Find Your Niche

Generate Deals in Your Pipeline

Learn how to leverage land deals to create hundreds of thousands per year in commissions from land and listings.

What You
Will Learn

🔥 Foundations of Success

🌍 Finding Land Deals

🤝 Working With Builders & Developers

🔍 Land Valuation & Due Diligence

🛠️ Deal Structures & Entitlements

🚀 Building Your B2B Brand

🙏 Tapping Into Your Higher Power

💲…And Much More!

Learn more

What’s Included?

More Deals in Your Pipeline

If you attend each session and implement instruction, you can expect enough in commissions to cover the cost of your program.

6 months of Weekly Coaching

Develop your Niche in Land with Craig in 90 minute group sessions over 24 classes (4 per month).

Get Registered

Access to Materials & Community

You’ll be sent actionable cheat sheets for your courses and have the opportunity to connect with other agents in your cohort.

Expertise That Drives Results

With over $250 million closed throughout his career — including $90M+ in the last three years alone — Craig brings proven, high-volume expertise to every transaction. He is the owner and founder of Prime Real Estate Experts ("PREX"), a full-service real estate firm with 90+ agents that ranks in the top 2% according to MMI. Craig is a highly decorated broker and top 1% producer, earning numerous Hall of Fame and Distinguished Service Awards from the Salt Lake Board of Realtors® He holds a Master's degree in Real Estate Development with a certificate in Urban Planning (University of Utah, graduated #1 in the program) and a Bachelor's degree in Business Management (Brigham Young University, cum laude) with minors in Psychology, Logic, and Asian Studies. Craig has sold hundreds of acres of land, including numerous subdivisions, for a variety of builders and developers. He is currently serving as a city council member and has previously served on the city planning commission.

Craig doesn't just teach the principles — he's built his career proving them, giving you a roadmap drawn from real results.

Have Questions?
Visit our FAQ Page or Connect w/Craig