This program is intended to establish your niche in land and fill your pipeline with more deals. In 6 months of weekly sessions, you will learn things such as the following:
- Foundations of Success
- Finding Land Deals
- Working With Builders & Developers
- Land Valuation & Due Diligence
-Deal Structures and Entitlements
…And Much More!

Click the “Sign Up” link at the top of the page to get registered for the next cohort! If you have any questions, feel free to reach out to Craig via the contact page or email.

This program is for any licensed real estate agent in the US looking to grow their pipeline (Utah Agents Excluded).

You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

We offer 2 pricing options: Upfront and Monthly. Paying Upfront includes a 10% Discount.

Each weekly group session will be held via zoom for 90 minutes. These will include 60 minutes of coaching with Craig and 30 minutes for questions.

You will access the course via the “Login” page where you will find links to zoom meetings and course materials. You will have access for the 6 months of your cohort.

The Land Niche is run in cohorts, so check the Sign Up page for the next cohort start date.

We believe this program is valued at well above the cost. As you attend weekly sessions and implement the instruction, you can expect to have made your money back by the end of the program.

Craig is the owner & founder of Prime Real Estate Experts ("PREX"), a full service real estate firm with 90+ agents that ranks in the top 2% according to MMI. Craig is a highly decorated broker & top 1% producer, earning numerous hall of fame and distinguished service awards from the Salt Lake Board of Realtors ®, and has closed over $250M in his career ($90M+ in the last 3 years alone). He has a master’s degree in real estate development with certificate in urban planning (University of Utah, #1 graduate from the program) & bachelor’s degree in business management (Brigham Young University, cum laude) with minors in psychology, logic, & Asian studies. Craig has sold hundreds of acres of land including numerous subdivisions for a variety of builders & developers. Craig has 20 years of experience in the real estate industry, first as a loan officer in 2003 then as an agent in 2007, and is a frequent guest on radio & podcasts. Craig is currently serving on the Eagle Mountain, UT City council and has previously served on the city planning commission.

Craig is married to Stephanie Whiting and is the father of 6 kids (all boys except for 5 of them). Craig’s family has a Filipino focused singing group - Torch Family Music - with 500k+ followers on Facebook & 110k+ followers on YouTube.